Google Partners is a program Google created for professionals who manage AdWords accounts, including advertising agencies, digital marketing professionals, and other online consultants.
To earn a Google Partners badge, an agency has to show that certain employees have met AdWords skill and expertise requirements by passing extensive assessments and earning certifications. Additionally, a Google Partner Certified Agency must demonstrate a thorough understanding through managing client accounts by meeting AdWords spend requirements and excelling at company and client revenue growth.
Although many digital advertising agencies offer pay-per-click (PPC) advertising as a service to help grow your business, many do not use Google’s platform correctly. AdWords accounts that aren’t properly managed can lead to a decrease in overall results and an increase in your spending.
Below are 3 advantages of why you should work with a Google Partner Certified Agency:
To achieve your digital advertising goals with the lowest cost and highest return on investment (ROI), it is important that you partner with a Google certified agency. Your business needs a company that can implement an advanced digital marketing strategy through Google AdWords, including search, display (banners), mobile, and video ads that is specifically tailored to share the right message at the right time for your target audience.