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Making car safety fun with Car Safety Now

Categories: Company News, Digital Marketing

Posted by: Carrie Smaha

Visual Harbor is excited to be Eastern Virginia Medical School's partner in their Car Safety Now Program. After receiving a grant from the Department of Motor Vehicles Highway Safety Office, EVMS asked Visual Harbor to help launch a suite of websites and digital marketing campaign for their new car safety program. Visual Harbor created 4 interactive websites for the program, including Car Safety Now, Boost 'em in the Back Seat, Make it Click, and In Control: Beyond Distraction. The programs and websites are designed to provide easy-to-use toolkits for educators and parents to teach children about car safety. The websites also contain interactive features such as games, videos, and a safety belt fit test.

Visual Harbor also implemented a robust digital advertising campaign to increase awareness, website traffic, and toolkit downloads through various platforms including paid search, remarketing, and social media. Visual Harbor is a certified Google Partner.

We are happy to see that the programs are a success and such an influential tool for educators and parents all over.

You can view the programs at www.carsafetynow.org and see additional information about the Car Safety Now Program in EVMS Magazine, Issue 8.3 here: evms.edu/digitalmagazine/.

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