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vh.AGENCY Launches New Website for Peconic Landing, a New York CCRC

Categories: Company News

Posted by: Carrie Smaha

VIRGINIA BEACH, VA – vh.AGENCY, a full-service digital marketing and technology firm, recently announced the launch of a new website and digital marketing campaign for Peconic Landing, New York's only equity-based Continuing Care Retirement Community (CCRC). The website features a user-friendly navigation, custom floor planning tool, interactive site plan map, home galleries, and CRM integration.

Officially launched at the end of February 2018, the redesigned website showcases a modern and visually-appealing, mobile-friendly design that reinforces the Peconic Landing brand. The site’s newly developed Mega Navigation Bar allows users to easily view all offerings and get there with less clicks, which enhances user experience.

To create a more engaging experience for users, interactive website features were added to allow users to interact with the community, including:

  • Photo & Video Galleries
  • Topical Testimonials
  • Interactive Floor Plan Designer
  • Interactive Campus Map with Hot Spots
  • Dynamic Events Calendar

Given the importance of increasing sales leads, multiple lead generation forms were added to the site to capture leads into Sherpa, Peconic Landing’s CRM, including Email Signup, Request Information, and Request a Brochure. Newly defined website goals and conversions are also easily tracked in Google Analytics to identify website traffic referrals and sources, user behavior and trends, and more.

The newly re-designed site allows Peconic Landing staff to easily update the website and add new content, such as adding their many cultural and educational events offered each month. The ease of loading events ensures that Peconic Landing makes the most of all new and exciting happenings by promoting them on the website. Upcoming events are also visible from almost all pages on the site to increase awareness and attendance.

vh.AGENCY will continue to provide Peconic Landing with digital marketing services, including website maintenance, pay-per-click advertising, campaign automation and optimization, ad banner production, as well as providing consistent marketing materials for email marketing, digital banners, and print ads.

"This new site positions our community on the cutting edge of digital technology in our industry, taking full advantage of multiple mediums to help us tell the Peconic Landing story," said Robert J. Syron, President and CEO of Peconic Landing.

“Our new website showcases Peconic Landing in a fresh and exciting way, allowing users to truly understand what life is like at a CCRC," said Laurelle Cassone, Director of Sales and Marketing.

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