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What are Micro-Moments? Why do They Matter To Marketers?

Categories: Digital Marketing

Posted by: Carrie Smaha

Smartphones and mobile devices have been changing almost every aspect of our lives for the past decade. They have changed the way we interact with one another, the way we do things, the way we learn things, and the way we conduct business. As users of smartphones are becoming more dependent on their devices to obtain instant gratification for knowledge and “in the moment” buying decisions, they have created a new moment that marketers and business owners need to become aware of and address. These moments are called micro-moments.

Quick Fact: users spend over 177 minutes on their smartphone per day.

According to Google, micro-moments are moments that average around ten seconds long where the consumer is using their smartphone to take action on whatever they need or want right in that moment. These I-want-to-know, I-want-to-go, I-want-to-buy, and I-want-to-do moments are loaded with intent, context, and immediacy and are highly valuable to any marketer. They are critical touch points along the consumer journey, and when added together, they ultimately determine how that journey ends.

To win micro-moments, work with your Google Partner certified agency through these three essential strategies:

  • Be There. Anticipate the micro-moments for users in your industry, and then commit to being there to help when those moments occur.
  • Be Useful. Be relevant to consumers’ needs in the moment and connect people to the answers they’re looking for.
  • Be Quick. They’re called micro-moments for a reason. Mobile users want to know, go, and buy swiftly. Your mobile experience has to be fast and frictionless.

Contact Visual Harbor today to get started building your own micro-moment strategy.

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