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Why your Senior Living Community Needs a Great Website

Categories: Digital Marketing

Posted by: Kassaundra Kidman

Website Solutions for Senior Living

In the years past, people have most commonly associated Internet usage with younger generations, however here at vh.AGENCY we know that is not true. All generations are now actively online. According to Pew Research Center, almost ⅔ of U.S. adults ages 65 and older use the Internet daily, and 87% of individuals between the ages of 50-64 are online. Baby Boomers and seniors have adapted to the new technologies that are available to today's consumers. They have done more than adapt, they are embracing it by using computers and mobile devices to gather information about products and services they seek. It is our responsibility to make sure your website is capturing their attention and generating leads. After all, your website is your community’s most valuable marketing tool!

While you probably already have a website (it might even be a great one!), are you absolutely confident that it’s really doing all it could be for your senior living community? Research shows it only takes about 0.05 seconds for visitors to form an opinion about your website (whether they like it or not). If your audience doesn't like your website, they will leave and find your competitor's website. Remember, your website is likely the first impression many people will have of your community. vh.AGENCY will make sure it is a good one. 

Top Five Required Features

  • Loads quickly. Now more than ever consumers want their information now. A site that takes longer than three seconds to load is too long for most consumers. Not only will your consumers get frustrated and leave your site, Google will rank your site lower in search results.  
  • A backend that is well-coded. If your site is not well coded on the backend, then it will be difficult to maintain and update. This means in two years your site will be outdated or prone to security issues, and you will need to build a new one. 
  • Easy to navigate. Ranked closely with visual appeal in influencing visitors’ first impressions of your site is website navigation and usability. Remember your audiences—ensure that a senior could navigate your site just as well as that senior’s adult child. 
  • Has a superb design. You want visuals that not only speak to your audience and align with your message, but that do so in a vivid and captivating way. Visual appeal is the most influential aspect of a visitor’s first impression of a site.
  • Optimized for all devices. Make sure your website is optimized for all devices, including laptops, desktops, smartphones, and tablets. More than 60% of your website's visitors are viewing your site on mobile devices.  
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