In the years past, people have most commonly associated Internet usage with younger generations, however here at vh.AGENCY we know that is not true. All generations are now actively online. According to Pew Research Center, almost ⅔ of U.S. adults ages 65 and older use the Internet daily, and 87% of individuals between the ages of 50-64 are online. Baby Boomers and seniors have adapted to the new technologies that are available to today's consumers. They have done more than adapt, they are embracing it by using computers and mobile devices to gather information about products and services they seek. It is our responsibility to make sure your website is capturing their attention and generating leads. After all, your website is your community’s most valuable marketing tool!
While you probably already have a website (it might even be a great one!), are you absolutely confident that it’s really doing all it could be for your senior living community? Research shows it only takes about 0.05 seconds for visitors to form an opinion about your website (whether they like it or not). If your audience doesn't like your website, they will leave and find your competitor's website. Remember, your website is likely the first impression many people will have