Strategic Digital Marketing and Technology Solutions

Why your website needs a Support Plan

Categories: Digital Marketing, Digital Production

Posted by: Carrie Smaha

Your website is crucial to your business. It generates leads, customers, and revenue. It's a channel through which customers, suppliers, potential new staff and partners will find you and engage with you. It is fundamental to the success of your business and you want peace of mind that it will be up and available for your audience 24/7 without interruption.

And let’s be frank, software needs updating. All software. Including the software that powers your website or mobile app. Your competitors are waking up (or maybe leading the way) and innovating with new websites and online strategies. The world is getting smaller as more of us connect to the web, and that means that it is only going to get harder to keep up, let alone stay ahead of the pack. More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook, as well as millions of small businesses every day. It's the nature of the world we live in and unfortunately, websites are an easy target.

Furthermore, I bet your website connects to third-party systems like a social feed, email marketing company, or payment gateway. These third-party systems are constantly pushing out new updates and security patches, and unless you’re staying ahead of the curve with a Support Plan, chances are you’re finding out that something is broken on your website from a customer.

The Car Analogy

Most of us have bought a brand-new car and drove it off the lot. It’s shiny, new, and runs great. Well, so is your website when it first launches. However, like a car, you take it in for routine oil changes. Then as time goes on, you start to put some wear and tear on your car, and suddenly you find yourself needing new brakes and tires. A website is very much like that. You can’t just “set it and forget it.” A website requires planned upgrades that improve functionality, performance, and security over time as technology changes. And special care should be taken regarding your content marketing and digital advertising initiatives, which is responsible for driving traffic and qualified leads to your website.

Could you do it yourself?

Keeping your website up to date, backed up and secure can be time-consuming and a little tedious. It takes you away from what you should be doing, which is building relationships with your customers, staff and partners. Technology continues to evolve and there is no way you can keep abreast of all the trends and latest developments.

And although that “Update” button seems tempting, you shouldn’t press it. “Too often I’ve heard stories about companies trying to update their WordPress site on their own, and frantically calling their developer to try and undo the damage,” recalls Carrie Smaha, Executive Interactive Producer at vh.AGENCY. “And unless your developer or marketing company is performing daily website backups, it could be very hard and costly to restore the website and get it running again. At vh.AGENCY, our clients don’t have that problem. They rely on our support plans to take care of the maintenance and updates for them.”

Support Plans with vh.AGENCY

So what do we offer? We offer peace of mind when it comes to maintaining your website and digital marketing efforts. Our support plans are designed to give you the same flexibility, availability, and responsiveness that comes with having an on-demand, in-house marketing team.

Our support plans mean that we take care of software updates, functionality, performance, and security. Clients also use their support hours for things like digital advertising and reporting, A/B testing and campaign optimization, graphic design, search engine optimization, social media management, website updates, new functionality requests, and more.

For added protection, we perform daily backups of website files and databases and store them on a separate, secure server. We also perform incremental backups for high-traffic and/or large user-based websites.

So if you’re ready to make your website and digital marketing objectives a successful endeavor, call us at 757-383-8044. vh.AGENCY can supervise all website development, digital advertising, and social media channels for quality, accuracy, timeliness, and brand consistency.

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