Atlantic Shores Retirement Community
Virginia Beach, VA
Atlantic Shores is a neighborhood for 55 and better and uses the latest digital marketing techniques and on-site technologies to keep their residents connected and informed.
In 2014, it was time to redesign the Atlantic Shores website for a second time. We focused all efforts on improving the website’s search engine presence, front-end and back-end usability, and website loading time. We also chose a CMS platform that would allow the website to easily scale and change functionality as time went on. Soon after the website launched, it was nominated and ranked in the SeniorHomes.com Best Senior Living Awards for "Best Provider Websites: Small Companies". In 2016, it won a Silver award for "Best Website" from the National Mature Media Awards.
In 2015, Atlantic Shores decided they wanted to reduce their on-site printing costs for things like Dining Menus and activity sign-up forms, as well as create a platform to inform residents in the 21st century. So we created and launched an iOS and Android mobile app for the residents to get real-time information like daily dining menus, weekly weather forecast, and download staff & resident directories. The app also features a call button to the Security Gate so that residents can get phone help when they need it. And to keep the app even more engaging, it integrates with their private online community, featuring an events calendar, news and announcements, photo galleries, and other features to keep the residents informed.
As a result of the mobile app and social networking site, the residents are buying tablets and using the app to get the lastest information. They also created a technology club to talk about the lastest technologies, tablets, and create new ideas for the social networking site.