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Communications: If you are trying to say something, just say it, short, clear!

Categories: Digital Marketing

Posted by: Alex Demeshkin

How many of you are parents? If you are, you'll probably be familiar with this. I got an email today from my daughters High School Principal.

So much water in it, it is 640 words, 3,800 characters! In the middle of a busy work day, with probably 400 other emails that came in. Am I suppposed to read all this and fish out 2 or three things that matter? Do you really have to say "Please check your email..."

Do you have to say "If you have not had the chance to do so, please follow us on Facebook and/or Instagram. Links for our official pages can be found at the bottom of our school web page."

If you really want want me to do that, why direct me to school website and scroll to the bottom, why not includedirect links right in this email. How about just say something short like "For for important news and school updates foollow us on <Link to Facebook>."

I don't mean to disrespect our teachers and school principals, just suggesting that this email could have been 50% or 40% of what it is and, perhaps, be more effective that way becasue more parents could actually find the time to read it.

Here is the orginal email for those of you who have extra time to kill.


Good afternoon <High School Name> families. This is Principal <So and So> with your weekly update. 

We had a wonderful first two days of school here at <High School Name>. Monday we will start our regular bell schedule. Students will report to their first period class to start the day prior to 7:25 AM. 

Mark your calendars for our upcoming Back to School Night which will take place on Thursday August 22nd at 6pm. 

Please check your email for some important updates about the <High School Name> opening week homeroom presentations regarding school expectations, PCSB dress code, PTL Processes, locker sales, school day meals, Freshman Student Government Elections, Powderpuff Homecoming Classic as well as a reminder about student drop off and pick up locations. 

 If you have not had the chance to do so, please follow us on Facebook and/or Instagram. Links for our official pages can be found at the bottom of our school web page. 

We hope that you all have a wonderful and safe weekend. Remember Hurricanes, we are UNSTOPPABLE TOGETHER!

Go Canes!

Homeroom presentation:  

At the link below you will find the homeroom presentation. We know that many students did arrive late as they navigated campus for the first time and thought it best to send this resource your way if you wish to review the content with your student. 

<Link to PDF>


Student Drop off and Pick-up in neighboring communities: This is a friendly reminder that students should not be dropped off or picked up in neighboring communities such as Sutton Place and Delaware and New York Avenues. Law enforcement has been notified by community members and they will be conducting extra directed patrols. Those who continue to use these areas for drop off and pickup may be subject to ticketing.  


Dress Code: Students are expected to adhere to the PCSB dress code which can be found at the link provided in the email sent to you this afternoon. Students were warned this week when not following dress code. Next week will begin our progressive discipline for dress code infractions. 


Back to School Night: Mark your Calendars for our Annual Back to School Night for 8/22 at 6pm. There will be more information to come. 


Schedule Change Requests:  Our school counseling team is working hard to address all schedule change requests in a timely manner and get all students into an appropriate schedule. We appreciate your assistance and understanding during this very busy time of year.  Next week, counselors will continue to see students in the media center during the period in which they intend to request a schedule change.  


School Day Meals: During 2023-24 school year we will continue to offer free breakfast to all students. Lunches are not free to all students. Lunches cost $2.75 this year. You can create a lunch account for your student at and you may apply for free and reduced lunch at  


Tardy to class: Our tardy policy will be enforced next week. Please encourage your students to walk with purpose during passing time. The students who are tardy are the students who stop to have a conversation with friends along the way. 

Bus departure: Our dismissal time is 1:55 pm. Buses depart promptly at 1:59 pm. Have your bus riders report immediately to our bus loop on the south side of Building 19. 

Lockers: We are selling lockers online this year. Come to the front office and use the QR Code to pay the $7 and to get your locker combination. If you have questions see Mrs. May in building 1. 


Student parking hang tags can be purchased for $5 on our web site at <LINK>  Once purchased they can be picked up in the bookkeeping office. Lockers cannot be purchased before school. Ticketing will begin soon for cars in the student parking lot without campus. 

Permission to Leave Campus (PTL): Once students arrive on campus, they may not leave without permission from front office administration. Students who must leave school during school hours must have their parent or guardian request this release by phone or in person to the office in order to obtain pre-approval for their PTL. Once students arrive on campus, the only permitted exits are the front office or student parking lot. It is our wish that parents plan PTL times within the passing times of our bell schedule, if possible, to minimize requests to open the student parking lot gate.  


SGA Executive Board News: 

Applications to run for Freshmen Class Officer or Class Representatives are available. The application form and election information can be found on the school website. 

Powderpuff Homecoming Classic: 

Registration begins on August 14th and closes on August 25th (or when each grade level reaches maximum players/coaches/hype squad members) for the 2023 Powder Puff Homecoming Classic. The Powder Puff Football game will be held Wednesday, September 20th, at 6 p.m. at Palm Harbor University High School, and there will be two mandatory practices after school: Monday, September 18th, and Tuesday, September 19th from 2:30 p.m.-4 p.m. The cost is $30 for players and $20 for coaches and hype squad members. Powder Puff registration information and forms are located on the school's website. For more information, please contact <NAME> @ <EMAIL>


So, do just that!

<School District Name> would like to continue connecting with you via email. If you prefer to be removed from our list, please contact Pinellas County School District directly. To stop receiving all email messages distributed through our SchoolMessenger service, follow this link and confirm: Unsubscribe

SchoolMessenger is a notification service used by the nation's leading school systems to connect with parents, students and staff through voice, SMS text, email, and social media.

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