Website redesign is a thrill for some, a nightmare for others, and a challenge for most. Some decide to redesign too often as they bask in the busy and optimistic nature of this typically exciting project. Others try to hold on to their beloved old site version of which they are so proud of. As it usually goes, both are wrong. Website redesign is a necessary procedure ordered by the technology and online user behavioral evolution. Ideally the mission for each redesign is to create a beautiful, simple and usable site that would attract, retain and convert visitors into users and users into customers. So, if you succeeded in creating an attractive site that’s easy to use and that delivers desired results on par or better than your competition – you should be set for good. That would be true if the aesthetic taste, fashion, new trends, and behaviors didn’t evolve cyclically like they do.
You have to remain consistent in your brand and your mission, but you can always remain hip and edgy. Bunch of empty words, you would think. It would be if we didn’t explain what we mean by hip and edgy. Your design, content, variety, and online tools need to meet the expectation of the sophisticated online user representing your target audience.